Our Story

Bringing People Together

Alandra is more than a brand - it's a celebration of playful moments, shared laughter and the simple joy of bringing people together around the table.

Born from a love of game nights
How it started

Born from a love of game nights

Our World Cup Game was created by one of our family members. Their love of bringing everyone together and getting them off their devices was key. How do you create something that looks cool, interests kids without having to learn complicated instructions and at the same time, captures the excitement of a football knock out tournament.

We hope you and your kids enjoy playing our game as much as we do. Every time a tournament comes around, you’ll find it making it’s way back to your table.

We know of hundreds of youngsters who like to play the game solo and record the stats as they go along building their own honours list of winners and runners up.

This is not just a board game, this is your families World Cup

— The Alandra Team
What we believe

Our Values

Four principles that guide everything we do from product curation to customer care.

Made with Heart

Every product we choose is selected with care. If we wouldn't gift it to our family, we wouldn't sell it to yours.

Built for Families

Our products are designed for shared moments, laughter, competition, connection and creating memories that last.

Quality You Trust

We curate playful, premium products that hold up to family use - built to be played, replayed and treasured.

Perfect for Gifting

Every Alandra purchase is gift-worthy - thoughtfully designed for birthdays, holidays and meaningful celebrations.

To bring families together through products that spark joy, encourage play and create moments worth remembering - one game night at a time.

— The Alandra Promise
100% Family Owned
UK Based & Run
5★ Customer Care
The Alandra Family
A note from us

When we started Alandra in 1975, we wanted a company that people could relate to. A community of people buying and enjoying the products we have to offer.

It sounds like a cliché but if we bring you joy…our work is done – that’s why we love to do what we do.

The Alandra FamilyFounders